The Team
Connected by Purpose
Anouk Coxon
Co-Founder & CEOThoughtful, strategic and naturally solutions-focused, Anouk brings structure to big ideas and momentum to what comes next.
With 20+ years in the consumer and fashion industries across sourcing, compliance, merchandising and business development, she brings a seasoned executive perspective, sharp instincts and a natural talent for negotiation.
Having built trusted relationships and opened doors across international markets throughout her career, Anouk sees both the bigger picture and the details that make it work.
At Neige, she leads Asian commercial development, getting to the heart of what clients need and helping shape the right products, positioning and opportunities for each market.
Tiah Coxon
Co-Founder & Chief Product & Marketing OfficerApproachable and always looking for the opportunity others might miss, Tiah is a natural relationship builder and a true ally to our producers.
With 20+ years across production, music, entertainment and events, she has led productions for major companies, driven creative and production teams, and helped develop new international markets within the music industry.
At Neige, she leads producer development, finding the right partners, building trusted relationships and helping shape how their products come to life through thoughtful activations and marketing.
She brings creativity, instinct and a genuine ability to connect people, ideas and opportunities.
Yin ChanYuan
Asia JV Partner — Import & Local OperationsPractical, dependable and always focused on finding the right way forward, Yin brings deep local knowledge and a hands-on approach to getting things done.
With 20+ years across manufacturing, consumer goods and cross-border trade, he understands what it takes to navigate production, compliance and delivery, from the details on the ground to the broader commercial picture.
At Neige, Yin is our direct point of contact in Asia, working closely with suppliers and partners to oversee compliance, coordinate execution and help ensure products move smoothly through borders to customer delivery.
He brings experience, local insight and a solutions-focused mindset, giving our clients and partners a trusted presence on the ground.
Chloe Chen
Asia Partner — SalesPragmatic, driven and naturally relationship-focused, Chloe combines strong commercial instincts with deep local market knowledge to create opportunities and build partnerships that last.
With 15+ years across manufacturing, global sourcing and cross-border trade, she brings a strong understanding of how products move from producer to market, along with the cultural and commercial insight needed to navigate business across Asia.
At Neige, Chloe leads beverage sales and client development in Asia, connecting with buyers, understanding their needs and identifying the right products and opportunities for their markets.
She brings a hands-on, solutions-focused approach to every relationship, helping turn new conversations into trusted, long-term commercial partnerships.